Let me just throw this out there. You serve as like a mentor to them as well. Michael Red: In this episode, we talk about Peter's incredible career accomplishments at major brands. Its certainly an example of how do you keep the entrepreneurial spirit in an organization and what better way to do it with chicken, and its great chicken. You know I got my sources. My wifes born in El Salvador came here when she was 9 to Brooklyn. And I think of it, Michael, to answer the second part, it's like we thought we were woke. So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. On the team, it takes extreme like investment to keep it. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Peter: its not the biggest, but it just talks about how special when you talk about in a small market, and we try to coalesce with the Brewers and the Packers as much as we can to be like the strength of these three pro teams and their players and their coaches and our coaches and GM spend a lot of time with the coaches and GMs at the Packers, which is just great. Heading into his ninth year as President of the Milwaukee Bucks, and fifth year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukees sports and entertainment scene. We built an infrastructure, to our owners' credit on, they made it really simple. A lot of fun. You're certainly allowed to have fun, because we have fun. Their track record proves it. Incredibly these three guys were literally engaged. There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. I thought Id hit the jackpot, Feigin said. Ive got the keys to a gym.. You can imagine, yes, Id rather be in Miami for 180 days, no question. So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". I answer that by saying like we were successful because at the time the Brooklyn Nets, the Orlando Magic, and a bunch of other teams were selfless with their help with us on how to have best practices on how to build an arena and how to build an infrastructure on how to form. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . But youve not only lived the dream but also climb to the mountain and very few win a championship. Because I hadnt worked in, Id worked in New York city. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? I wanted to be in marketing in sales. It was July. It so happens Bucks co-owners Marc Lasry and Wes Edens sent their children to Trevor Day. Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. The first kind of fully owned African American sports agency, whose main client was Arthur Ashe. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. John: Thats so great. That the only option we really had was to build grassroots and build relationships and take time across the entire community. I didn't need to do anything. We had a, if you remember, we had a COVID extended season. And if nothing else, like we kind of, I always answer everything pretty simply. View Peter Feigin's professional profile on LinkedIn. And what sort of plan could we have when there was some sort of light at the end of the tunnel to kind of ramp back up in a big way. Youre going to have a lot of fun. He simplified the commodities business like, oh, I understand it now. Why shouldn't we resemble the city we work and live in, instead of kind of what national things are? She's a teacher. All trademarks are the property of their respective owners. Its not the right environment for everybody. Youve got Wes Edens who has probably started up dozens of companies in private equity and has an unbelievable kind of entrepreneurial spirit. She is like, "We're in this together." Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. Every Wednesday, Dan Feigin, now the director of Trevors Upper School on the Upper East Side, sends a mass email to determine who will be playing that weekend. And we sat down as organization with the players, with the owners, with the executives and just said like, "Oh, we're going to double down." And I think the balance is really, really tough because you know what an NBA season is. The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. It's like how do I hold my impulsive self to shut the hell up. If you lose, that might mean you need to keep an eye on several of your friends toddlers. I heard or to make the statement, are you the employee of the month? So, thank you for being on the cast today. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. Peter Feigin: That this was a year you couldn't even imagine. And I think with time, you certainly kind of can take that. Either it came from Khris Middleton or Jack [crosstalk 00:02:21]. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. Like Jeff Eisenband on Facebook. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. After college, Dan Feigin got a job at Trevor teaching English and coaching sports, which meant one important thing: He had access to a gymnasium in New York City, where indoor hoops are more precious than parking spaces. And my brother said, "Oh, my God. Peter: Hes was in consumer products. Thank you for coming on the show. But, you want to be in a place where people care about you? Were going to pay you, but hey, youre going to work. I think it changes the landscape. Peter: Well, I think first of all, everything is like, you plan to be great. You talk about how do people help you think through clutch times. Because are they getting too sophisticated too early in terms of their value enterprise? And that's what we try to do. They're like, "Peter, don't double think anything. That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. Peter Feigin: It was, I don't know a better way to say it other than, grassroots. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. You could also see their new uniform styles at Bucks Pro Shop. Its like winning the life lottery.. I got to talk about the journey to the Bucks though. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. The Giannis Effect has been a product of the digital age. I think if you took me at this point in my life and where I am and. And that's what we try to do. Talk about that. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. I'm so proud of him and the team and the roster. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Because I know a lot of coaches, lot of presidents, lot of GMs, I run into them and I ask them, can I look at your ring? Woodhouse had no idea what to expect. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. Peter Feigin: Yeah. So I'm never a great example of where the balance is and what the cut off is in everything because it's all one big puzzle to me. Now, Ive been extremely lucky. Peter Feigin: Hey, John thanks for having me. These guys are human beings. But the honesty of saying you dont know all the answers and figuring out what the solutions are is probably like pretty powerful in the way things work. In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. "Can you imagine? That automatically and having him sign for the next five years, that gives you this springboard that we think. Just search SNOWCAST in the App Store or click here. Its kind of like the unwritten rule: Dont argue about anything. John: Just for a fun look, for our listeners sake. Talk about that as far as the league and the individual teams. How do we continue to not only understand it, but monetize it in a very big way? Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. Peter: administration, in aviation, in a $3 billion international aviation company, which was just amazing. John: Talking about teaching, we have 15 years of this podcast, so we have thousands of young people around the world that actually tune in and listen and when we have someone like you on, Id like to ask you this. There was a collective effort on you guys to really, really embrace the city. Michael Red: And this was a decade long process, Peter? This is learning on the job, right? But in a short period of time, the prospect and the opportunity of just not running a team, but kind of building a city and the real estate and the expansion and kind of where Milwaukee was as a city and kind of an inflection point was just kind of one of these miracle situations. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. But Feigin also gives credit to video games. -- Follow Jeff Eisenband on Twitter @JeffEisenband. How do we make this more than equal?" Peter Feigin has been the President of the Milwaukee Bucks since October 2014. Peter Feigin, president of the National Basketball Association's Milwaukee Bucks and Fiserv Forum since 2014, graduated from Franklin & Marshall in 1992 as an American studies major. Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. I think Wes Edens and Aaron Rodgers had been friends for awhile. John: Hey, Peter. Michael Red: I know the whole organization showed a ton of grit from ownership to yourself, to management and players, even losing the Democratic National Convention last year. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. Everybody at ball was just, you got to move, go leave now. Okay. It's got so many other opportunities I never would have thought of ever." My fantasy, I had two fantasies growing up. Jesse the Jet, no question. and other sports leagues begin to outline their plans for comebacks in the age of social distancing, weekend warriors like Feigin are coping with basketball-shaped voids in their lives. The goal off the court is we want a new arena. We sponsored Brook, the Lopez twins and you have Brook on your team, another great kid. Thats a good run. Proud of him and all the success. Feigin told the crowd, "The city has really embraced the organization and this team in a way that is just heartwarming and proud and were not even there yet, which is really exciting and great so thank you very very much!". You are in a community thats not only sports crazy, but very community minded, the Packers, the Badgers, the Bucks are all very community involved. But he worries about the physical effects of another extended layoff. I really think its kind of a cycle of selflessness and kind of best practices. She couldn't be more supporting from everything. For Feigin, Lasry, Edens, Dinan, head coach Jason Kidd and the entire organization, Antetokounmpo, born and raised in Greece to Nigerian immigrants, is a business unicorn. John: This edition of the impact podcast is brought to you by Engage. Peter: Yeah. I've known him from a rookie to where he is now and Khris obviously. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. Peter: We like to be, delusionally optimistic. You talk about advantages, just the osmosis at our dinner table was I knew in two seconds like I wanted to be in business. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. God, I love it as a case study. And that's kind of like you do it with great people around you. He was a truly taught consumer products, marketing, and operations guy, was okay. So, for all the listeners, I played in Milwaukee for 11 years over a decade and had an incredible time there. And I think what happened in this year, in so many ways, was a great splash of ice water thinking like, "Boy, we got a long way to go." "I have a 14-year-old boy who can basically tell me every single player in the NBA, as well as G-League, what Europeans are playing all through NBA 2K," Feigin says. Citation. Before we get talking about all the amazing things you've done in basketball, and just coming off amazing championship. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. We were literally refining, cared about all the cookies and stories in it and stuff. Marc Lasry, the co-owner of the Bucks, joined The Run when his sons were students at Trevor. John: I dont want to skip over that. Peter: You are doing your employees, your service, your limited partners so it is a huge process. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? Crazy story of how things happened. This material may not be published, broadcast, rewritten, or redistributed. I wanted to eat some. But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Peter: Weve been married like a hundred years. And obviously, you have dealt with a little bit of this with Sterling Brown a couple years ago, so you guys happened to prepare for this a little bit. Peter Feigin: I mean, my mouth just watered. We stopped operating. So, people talk about business, it wasn't a slow beat. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. I'm like, "I don't know. John: Hundreds. Peter Feigin: Yeah. And it was kind of an incredible moment. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. He wants to know what the answers are. John: What did you study? Hey, its a job. But I think, those are the things that like, yes, you can always pay people. And we come from a city that's the urban city is 40% African American and probably 20% Hispanic, right? Im not a big fan of, hey, we need to make money or consult off that. In July 2015, Feigin basically introduced himself to Wisconsin lawmakers with a stark proposal: If $250 million in public funding was not approved -- Edens, Lasry, third owner Jamie Dinan and Kohl had already combined to put up $250 million) -- the NBA would exercise its right to buy back the Bucks from the new ownership group for $25 million more than it had paid Kohl. Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. Anybody who wants to joust with me or do anything, I was like, "Well, just tell me where you're against the equality. Peter Feigin: I'm not a good example of life balance, because I kind of blend them in such a big way that my kids, my brothers, my mother, my wife, they're all a part of it. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. He's with us today. Now youre on the journey. Well, that's you. His friends, while the games are suspended, are trying to stay as prepared as possible. This kind of like, "Why are we looking at other people's metrics? And they all live kind of the job we all live kind of each other's lives. So, it's really about cost containment and preservation of jobs. Peter: We knew each other. What has it meant to you to bet on yourself? It's the same way she'll listen through what I'm going through. Peter: The same he is, everywhere else. How do we talk beyond just coming to Milwaukee, but how do we do business together? But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. Team president Peter Feigin and his wife each contributed $2,900, while Feigin's brother Daniel contributed $600. And they were kind of stuck at the last minute deep in the summer. But I could swear by the 10th time it happened, it was not an accident.. We can expose it as like, "Here, we're the example in Milwaukee." But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? Now just, we've talked about your background. Michael Red: That's great advice. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. Now you win, you have the championship. Peter: Which people gave. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. I actually read a whole story, theres a whole article, Peter, about your ring. One Saturday, they gathered with some of their other pals including dAmboise, who had been playing hoops with them for years and The Run was born. Youve done it all. In the face of unprecedented circumstances . The way it works is they closed in April. Michael Red: It's been wonderful to watch. The most meaningful thing that you can never take for granted is we gave about 850 part-time workers rings to get done. And to think it all started at a private school in New York City. He was unfamiliar with Lasry, then his friend filled him in. Its like, hey, I worry about the execution. We've gotten through conversations. And I love your brother. How do you get people who care? And claimed, so before I did it again, I changed the two spots by the testing place to instead of handicap, they now say "Employee of the Month" right on the floor. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. How do you balance with that and how do you create that menu that people can pick and choose from? You had to kind of build the equity by saying what you're going to do and then doing it. It was one of these terrible times where, when youre in pro sport, you book all your revenue, you do all your dirty business before tip-off and if they didnt have somebody to run the business in July, it wouldve been a disaster and they were stuck with me and thats my road to success. I always think it comes back. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. The entity at the center of the controversy the Milwaukee Bucks didn't waste time jumping in. He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". We thought we were a progressive, pretty forward thinking organization. I played soccer and basketball, not overly blessed with athleticism. 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