There is, however, some code of conduct or rules if you will. In fact, we're not even sure the former reality stars still talk to one another. Sharing their stories verbatim means sharing their perspectives and assumptionswhich can be ugly. 4 min read. This is an unofficial pop culture sub inspired by the official Deuxmoi's instagram. And then it just became so crazy.. . Originally a lifestyle site, it featured "interviews with interesting people," gift guides and celeb fashion inspiration boards. Once the normals started coming out of lockdown, so did the famouses. Life & Style is part of the a360media Entertainment Group.Copyright a360media 2023. Though she does not necessarily see herself as one of them, the woman behind Deuxmoi follows a long line of gossip reporters who have used blind items to reveal potentially damaging information about the rich and powerful. Statements made on this account have not been independently confirmed. I just ask the reader to be discerning and, you know, decide for themselves if they think its true or not, she added. This was started for F-U-N., Also, this is my private account so I can reveal or not reveal whatever the FUCK I want.. Can you be present? She cut @deuxmoi out of her life for a few days: I had to really reevaluate myself. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.) For instance, Jennifer Aniston knows all about her maybe because Deuxmoi is a fan of her new hair line LolaVie. "I was so surprised and overwhelmed with happiness and excitement," Ally told People when she got engaged nearly a year prior. Liked by Jaime Gleicher. Everyone is a gossip columnist now, or can be. I didnt even say send me celebrity sightings. I wasnt expecting the experiences and the stories that I posted to get back to the celebrities. A follower recently bought a Deuxmoi sweatshirt and promised to wear it on a Hollywood set they were working on as a crew member. A lot of people cant wrap their heads around that. (I live in New York City, the woman explained on pop-culture podcast Not Skinny but Not Fat. Just as life on lockdown upended tabloid media, a real-life Gossip Girl sprang up to change the way we get our daily dish. She's a New York City-based psychotherapist with degrees from Barnard and New York University. ", Meanwhile, after a public battle with depression and an eating disorder, Jaime has turned her own mental health struggles into a drive to help others with theirs. In his May 20, 2022 post, he alleges that Meggie Kempner and Melissa Lovallo are the founders. It was just a forum for people to share with each other and maybe not feel so alone that their favorite celebrity happened to treat them like s--- during their two-second interaction. Alarmed by Jaimes sadness and low mood, Bella literally sat a reluctant Jaime down in her craft room, gave her a box of swarovski crystals and demanded that she bead. By phone from his home office in Californiawhere he says he still practices law but is now self-employedEnty said that he has a verification process for the items he reveals. HBO then optioned the nascent book, called Anon Pls, for an HBO Max series with Greg Berlanti. Get the latest chatter, from Kensington Palace and beyond, straight to your inbox. You have to understand, when youre responding to hundreds of messagesIm not an empath in any sense of the word, but just by reading and responding and interacting youre taking on other peoples emotions, she said. From left to right is @girlwithnojob, @emilygellis (who was the owner of thesnapstylist IG.). This new account highlights user-submitted stories of almost uniformly positive celebrity encounters. Sometimes, an entire piece of gossip is shared as a blind item, leaving it to the viewer to figure out who it is about. Juliet had seen a portion of her prime suspects CV, which matched a detailed career history that a woman claiming to be the sole operator of @deuxmoi had delivered on a friends podcast in 2019. One day, she posted an innocent callout: Send in any experiences youve had with a celebrity., It became what it is today purely by accident, Deuxmoi explained. Why? (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.).) I dont know, maybe its the state of the world., Mundane celebrity gossip has become popular across social media: On TikTok, restaurant workers share their run-ins with celebrity patrons. The woman herself became the subject of stories in The New York Times, the Daily Mail, Vice, Vox, Grazia, Elle, the Daily Beast, the Federalist, and the Cut. [1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities. Run by an anonymous New York City woman, Deuxmoi has exploded in popularity this year by sharing both scandalous and shockingly mundane updates about the A-list on the platforms Stories feature. He loves writing about pop culture, trending topics, LGBTQ issues, style and all things drag. Colin Jost and Scarlett Johansens wedding. Its not real life. She cross-referenced old group photos in which others had tagged @deuxmoi. There's also a FB page called Coco Deuxmoi, who described herself as "1/2 of the deuxmoi gals at deuxmoi.com " and "co-founder of fashion, beauty and lifestyle website deuxmoi.com." I remember him getting the tomato soup.. "I don't want to go on record saying I've never posted these things. As a result, tapping through Deuxmois dozens of daily stories feels a bit like reading the menu at the Cheesecake Factory: Theres a lot there, and its not immediately clear where any of it came from or how it fits together. What if it's Nikita . Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. She might give the account to one of them. Back in March, it was reported that the founder had signed a book deal with William Morrow to publish a novelization of their experience as an undercover gossip doyenne. @deuxmoi once published a list of celebrities purported private Instagram accounts. See Zendaya, Michael B. Jordan, Charlize Theron, and More in V.F.s 2021 Hollywood Portfolio Jodie Foster and Anthony Hopkins on The Silence of the Lambs Legacy Amanda Seyfrieds Golden Age Zack Snyders Justice League, Revealed: The Heartbreaking True Story of #TheSnyderCut Did Warner Bros. I met Emma Watson at a wedding, someone claimed, complimented my outfit and I almost fainted. Written in frosting in a photo of a homemade cake: I DMed John Mayer and he responded., Other times, @deuxmoi has a populist bent. I support people telling their own story which is not mutually exclusive from also believing that, at this point, the identity of whoever is telling that story is, in itself, newsworthy. People she gossiped about would be gossiping about her. But she is clear that she does not spend time attempting to verify each story. When the 39-year-old actor goes to the local sandwich shop in his Massachusetts hometown, he always orders the same thing: a ham sandwich. So the fact that these things are getting back to the celebrity is wild, because I never thought that would happen in a million years.. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. So its just nice to be putting out work, and then people appreciating it., The woman believes that her aversion to personal attention contributed, five years ago, to the demise of Deuxmoi as a style blog. After posting about, and personally endorsing, Nicole Kidmans supposed Starbucks orderbone-dry cappuccino, just espresso and foamthe woman heard from followers who said they too were now ordering and enjoying the beverage. What does a pop star say to a flight attendant on a trans-Atlantic flight? Audiences followed Ally Hilfiger and her best friend Jaime Gleicher through travels and escapades, from New York's top high school to London, the Hamptons, Nantucket, the British West Indies, and Los Angeles. Lockdowns mostly eliminated Hollywood media traditions like red-carpet interviews, party reporting, and paparazzi stakeouts at nightclubs, creating a vacuum in celebrity-driven media. To entertain herself, she posted a request on Instagram: celeb stories (first or second hand) you are willing to share., At the time her account, @deuxmoi, had 45,000 followersholdovers from a short-lived style blog that the woman had launched, with a friend, six years prior. Powerups are unlocked in r/Deuxmoi Become a Hero. Deuxmoi is an Instagram account that skewers the media and Hollywood with salacious pieces of reader-submitted celebrity gossip. Im not a reporter., She simply takes a screenshot of a sources message and reposts it, sometimes blurring out identifying details. Keith McNallys Memoir Is the Worst Book Ever Written, According to Keith McNally. [1] Why do I keep pushing myself every day to turn out content? Both times we spoke, the woman said she could imagine quitting her day job to work full-time on @deuxmoi. A reporter has revealed the identity behind DeuxMoi, the popular Gen Z gossip hub.. For a long time, people have known that DeuxMoi, which has 1.5 million Instagram followers, was possibly run by two individuals. I cant meet celebrities. According to some commentators, its hard to believe that she didnt google the family when she met Harry, but there are plenty of reasons to believe its trueeven if she did mention Princess Kate once on her blog. Thats right. Emma Diamond and Julie Kramer, the founders of the account @commentsbycelebs, which catalogs social media exchanges involving celebrities, teamed up with Jesse Margolis, the founder of @overheardla, which posts overheard snippets of conversations between young Los Angeles residents, to create @overheardcelebs. A place to discuss the podcast FluentlyForward and blind items, Press J to jump to the feed. Nor by a strangers interpretation of a chance encounter, according to a @deuxmoi follower who sent a message, in early December, titled Justice for actors who refuse fan photos: Say that actor has a zit (yes famous people get them too! Some posts are blind items where details are revealed, but the celebs identities are not while others disclose full stories but keep the submitters identity veiled. Like @deuxmoi, Crazy Days and Nights was born from boredom. It lives in the phone. This kind of idle gossip proved especially engrossing during the beginning of the pandemic, when most celebrities were locked in their multimillion dollar homes, not doing anything, and the traditional tabloids had little to report. She was busy. ), Rest, Relaxation, Mindfulness, Sunshine & Gratitude. Its nun versus AI in Damon Lindelofs new series. But then, the celebrities are also armed and dangerous.. This hasnt stopped other celebrity news and gossip outlets, like The Daily Mail and LaineyGossip, from citing her account. What Deuxmoi tends to post and what readers seem to gravitate toward are anodyne stories that usually go unreported by magazines like People and Us Weekly. Jaime Gleicher and Bella Brewster met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. It's a private Instagram account with 460K followers that touts itself "curators of pop culture " (although Deuxmoi has confirmed it is really just one person at this time). Isabella, who moved to LA to work as a talent agent, shortly thereafter married and had two beautiful boys with 2-time NBA all-star Baron Davis. I told Juliet that Venmo snooping was a step too far. Adele knows who you are! I just laugh. She ate a Sweetgreen salad, commuted to work in an Uber, and sent a late-night you up text. I just felt, if I was running the site, it would be less Kate Moss, Paris, sailor stripes, Jane Birkin, Juliet explained, referring to @deuxmoi aesthetics she considers kind of basic. After all, DeuxMoi literally translates to "two me." But no one knew who was running the account that started as a celeb fashion blog before the quarantine. To post stories about celebrities interacting with their fans, she had to interact with her own. Deadline reports that the show based on the book based on the . From hosting events to releasing her own coveted merch line, Deuxmoi has more followers and possibly more social acumen than some of the celebs shes exposing. The story of @deuxmoi, for at least one woman, had ended. As a psychotherapist, many of Jaimes bracelets have a mental health angle and act as reminders, empowerment and distress tolerance for those struggling. In March, right as . Once she gave them to her sister, Actress Jordana Brewster, Bellas apparel and jewelry became highly coveted by LAs elite. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I felt like that was pretty innocent, the woman behind the account said. Password must be at least 8 characters and contain: As part of your account, youll receive occasional updates and offers from New York, which you can opt out of anytime. Its depressing that such disclaimers feel necessary after BuzzFeed journalist Katie Notopoulos uncovered the identities of the previously pseudonymous founders of Bored Ape Yacht Club and received an absolutely toxic crypto-bro pile-on. Audio of the womans voice seemed to reveal a home state. She attends at least 10 classes a week and travels with the same $42 grapefruit-scented candle SoulCycle uses to perfume its studios, as she told The New York Times in 2013. Believe what you want, or dont believe any of what is posted. I guess I got addicted to posting so much, she said. Streaking! Though she's not 100% sure, Deuxmoi believes the first celeb sighting she received was of Hugh Jackman on Bleecker street in New York. On a scale of laminated-eyebrow drama to Lemon Lady Secrets. Their theories would become a headache for the woman. incogneato said: It's not Jaime. Its the name of a person with no claims to fame and a sort of classically white-collar-woman-in-the-city life, as depicted in a December feature on the woman on Bustle, which cataloged 24 hours in her life. Jaime (who you may remember as producer and star of one of the first reality television shows, MTV's hit Rich Girls), is a practicing nyc adolescent psychotherapist (and mental health advocate! To revist this article, visit My Profile, then View saved stories. She declined to verify her identity, and TODAY agreed to grant her anonymity due to her concerns for privacy and safety. Since 2006, the sites anonymous authorwho says hes a Hollywood lawyer and calls himself Entyhas published original blind gossip daily. DeuxMoi then scoffed at the idea that Hill would be considered A-list, and dug in their heels when followers came to his defense. Before @deuxmoi pivoted to original gossip in March, the account routinely posted screenshots of blind items from the gossip site Crazy Days and Nights. Life & Style has affiliate partnerships so we may receive compensation for some links to products and services. Does everyone want to be famous, or be a celebrity, that bad? The accounts early followers and output seemed to reveal likely social and professional milieus. The voice on the phone belongs to a woman and only that much did she confirm. In mid-December, one of the hottest spots to be seen in New York City was the Deuxmoi holiday party in the Chelsea neighborhood of Manhattan. These Celebs Love Posting Naked Photos, Her Swimsuits Don't Lie! (She approved most, other than bots and obviously fake accounts.) A 2015 item in Us Weekly described the model showing off her Emily Cho x deuxmoi collaboration bag during a dinner in NYC. (Products included wristlets embossed with Tequila is an upper in gold and HOT #AF in silver. All rights reserved. The governor had announced a statewide stay-at-home order, so the woman stayed in. I dont do any additional research. I just read a theory that its @notskinnybutnotfat. Im totally satisfied. I didnt have to answer to anyone. Often, information shared on the account is confirmed to be true days or weeks later in the news cycle. Benjamin Zipursky, a Fordham Law professor and expert in defamation, noted that publishing online and verbatim may actually shield @deuxmoi from liability. Chris Evans has beenbeen around forever but currently has this crazy fanbase. And my memory that's still a problem. "Certain times, I would say things that wouldn't make any sense. When the final piece fell into place and Juliet seemed to have solved the mystery, I texted her in giddy celebration. She's way out of that world. (Full disclosure: Brian Feldman, the digital Hardy Boy in question, previously worked at New York Magazine. Even to her, it seems unclear how her writing ended up in the hands of MTV. A timeline of the (alleged) drama involving Olivia Wilde, Harry Styles, and Florence Pugh. I have also said I do not research these stories, so if I am blocking out info, it is for a reason.. Lets crush gender stereotypes and just love what we love and who we love, okay!? I think its flattering that people think I work in media or that Im a publicist, or that I work for a magazine, because I have no formal training in this whatsoever, she said. Celebrities were suddenly looking around like, Oh, shit, if no ones around to see us, are we still celebrities? observed Elaine Lui, CTV talk show host and founder of pop-culture website Lainey Gossip. Media scrutiny maybe jealousy? Influencers should always take photos with fans.. The woman lived in New York City, had a career in fashion, and was not the sort youd expect to be alone on a Saturday night. Gawker is back in the kinder, gentler form of Deuxmoi, an irresistible Instagram account that publishes dozens of crowdsourced blind items a week. She also alerts everyone she knows every time she sees a celebrity. Allegedly. Then there was one about Jonah Hill. Maybe Kempner and Lovallo are more or less who you pictured when you clicked on DeuxMoi. (But when judging blind gossip, remember that confirmation bias is at play: Items that fizzle are easily forgotten or linger, forever unverified.) While working on this article, I heard about two group text-message threads, one composed of Hollywood starlets and jet-setters and the other of New Yorks fashion and media elite, trying to unmask the woman. Im totally content with my normal, non-Instagram life. Agents and potential sponsors wanted real people. A-list singer has a pregnancy kink. Contributors have taken to task those who are rude to fans, dismissive of service employees, or unpleasant with hired help. This thread has an old picture with someone tagged as Deuxmoi. "Real Housewives of New York City" star Leah McSweeney with comedian Ziwe Fumudoh at the Deuxmoi holiday party. "This is who I'm meant to be." A-list singer and sex symbol has hair plugs. (She published 44 guesses about the last one, followed by a note from the original tipster: Someone got it right.) The woman explained to her readers: I make some of the stories blind because sometimes the information given is sensitive. They often share insights and updates on where celebrities have been spotted and with whom. A much needed re-charge for this therapist! This choice bit of gossip was revealed earlier this month on the Instagram account @deuxmoi, the new outlet of choice for the celebrity-obsessed. In a Netflix comedy by Katharine McPhees stepdaughter. While Bella was a stay at home mom becoming an entrepreneur, Jaime experienced a family tragedy. The person who was throwing the party someone who may or may not have been there the entire night was unknown. Meanwhile, politically charged hostility on Deuxmoi LOfficiel would go completely off the fucking rails, according to the woman, disrupting her family life and driving her to reevaluate the project. And she fielded hundreds of messages from gossipy strangers, an upsetting DM from someones management, and a request to follow @deuxmoi from an A-lister I love.. And she still doesnt read the tabloids. I dont find her problematic. She started posting screenshots of the messages from her followers, and the account took off. You\'ll receive the next newsletter in your inbox. When I talked to George Rush about @deuxmoi, he remarked on the wisdom of gossip that vanishes: It lures people back every day for more. FOMO made the information more tantalizing, even when it was a very run-of-the-mill food order. And, I realized, because run-of-the-mill stories dont always need permanent records of their brief moments of renown. (She eventually wrote a book about the experience, Bite Me: How Lyme Disease Stole My Childhood, Made Me Crazy, and Almost Killed Me.) Now, Deuxmoi did an interview on SiriusXM's Andy Cohen Live and revealed some interesting information. Not really even knowing if any of the audience had any experience with celebrities, but I learned quickly that many people have had experiences with celebrities and want to share them. That they cant wrap their heads around someone who doesnt want that?, When I asked whether her desire to maintain anonymity was at odds with her willingness to post about others, the woman balked. In addition to Mr. Evanss sandwich preferences, Deuxmoi has posted anonymous tips in recent weeks about Timothe Chalamets coffee order, Lionel Richies tipping habits and Jennifer Lopezs preferred dessert (one bite of creme brulee). She previously used Deuxmoi to promote a lifestyle site that she started with a friend in 2013. Tipsters sometimes operate as amateur paparazzi, sending candid shots taken across the United States and as far as Tel Aviv. Members. The more celebrities that I know read it, its not like a secret little society anymore.. 1. In no way is the owner of Deuxmoi affiliated with this subreddit. But all of the attention has only made the administrator behind it even more selective about who she talks to, mostly because, she says, she has felt burned by some reporters. But the work product remained exclusive to Instagram Stories. Each was derived from an item @deuxmoi had posted in the past. Guests stomped around looking for the modern day Gossip Girl, asking strangers, Are you Deuxmoi?. In the fall of 2020, @deuxmoi published an item about two A-listers announcing a pregnancy in a few months. The woman said she did not know the solution but published several guesses: Too easy! Her attention was elsewhere. She posted about Scarlett Johansson marrying comedian Colin Jost and covered a sex scandal at Hollywood-friendly megachurch Hillsong. [1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see. "It's kind of a running joke on the subreddit right now," a user told me. This is not my job. She caught up on televisionshed been too busy to watch the shows her followers were gossiping aboutand emerged, for the first time in months, from the fog of internet gossip. I considered naming the woman in this article. She comes across as a down-to-earth girls girl, but also someone who wants to find their way into that swanky New York Fashion Week after party. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Oh My! At one point Juliet texted a group photo of 10 women grinning and throwing deuces. I dont need any of that.. This was started for F-U-N.. Im totally just using my instincts. The account is just about sharing stories. This user-submitted gossip disappears after 24 hours, making it all the more important for interested parties to click through on a daily basis. Usually, people contact. What am I doing? They chose to be in the public eye. But @deuxmoi also posts about famous peoples spouses and children, I pointed out. Vanessa Bryant Settles Helicopter-Crash Photo Lawsuit for $28.85 Million. The accounts FAQ was more explicit: Believe what you want, or dont believe any of what is posted. In December she took breaks from @deuxmoi and posted less frequently. and Broadway investor (POTUS: Or Behind Every Great Dumbass Are Seven Women Trying To Keep Him Alive). Juliet is the kind of woman who obsessively monitors her boyfriends ex-girlfriends on Instagram. Privacy Policy and For an optimal experience visit our site on another browser. Deuxmoi adds that this happens often; she often isn't the one with the viral ideas. Sure, the students at infamous fictional prep school Constance Billard have a powerful, mysterious gossip czar to answer to, but to be honest, so do we: Deuxmoi. Ghostwriting Gloria Swanson: The Strange, Sexually Charged Genesis of a Legendary Autobiography, Constance Wu Is Pregnant With Her Second Child. This site is protected by reCAPTCHA and the Google Rainbows will always appear. Starring Ally Hilfiger and Jaime . Did you hear the scoop about Chris Evans? curators of pop culture (@deuxmoi) Instagram photos and videos deuxmoi Verified Follow 1,315 posts 1.7M followers 1,712 following curators of pop culture some statements made on this account have not been independently confirmed. The Instagram account @deuxmoi keeps tabs on the day-to-day lives of celebrities, sometimes through blind items. Statements made on this account have not been independently confirmed, a disclaimer reads on the Deuxmoi Instagram page. So for a big portion of my day, Im interacting with people that have no idea that this is going on. , or unpleasant with hired help paparazzi, sending candid shots taken across the United States and far... Policy & Cookie Statement behind every Great Dumbass are Seven women Trying to keep Him )... And covered a sex scandal at Hollywood-friendly megachurch Hillsong to verify her identity, and dug their. 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To jump to the celebrities entire night was unknown but currently has this Crazy fanbase when the final fell! We still celebrities professional milieus which others had tagged @ deuxmoi out of that world they! York City-based psychotherapist with degrees from Barnard and New York City '' star Leah McSweeney comedian. Sunshine & Gratitude share stories about celebrities dinner in NYC so much, she said work remained. Became highly coveted by LAs elite pop culture sub inspired by the official deuxmoi & # x27 ; s.... Reports that the show based on the day-to-day lives of celebrities purported private Instagram accounts. ). ) )! Tipsters sometimes operate as amateur paparazzi, sending candid shots taken across the United States as. Often, information shared on the deuxmoi holiday party when followers came to defense... During a dinner in NYC but not Fat and HOT # AF in silver to post stories celebrities. 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